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by Karishma Karim

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Wednesday, 13 July 2016

OUAI LONDON LAUNCH


I am very excited to be writing this blog post for you. On Tuesday, I attended the London launch of OUAI, the stunning hair care brand founded by hairstylist extraordinaire Jen Atkin. If you don't know who Jen is, she is stylist to the stars, with a huge editorial portfolio under her belt and she just happens to hang out with the Kardashians on a daily basis.


Putting her A-list clients aside, Jen is one of the most renowned hairstylists in the industry and a lot of passion and work has gone into developing the OUAI brand. By this point you are probably reading 'Ouai' as a weird sound, it's actually pronounced as 'way' the slang was of saying yes in french, so chic.

Not only do the products have a luxury feeling, so does the packaging. It's simplistic, modern but with a classic style, which would be a beautiful addition to any bathroom. With sleek white and silver packaging and simple labelling, it's a beauty bloggers dream.


The product I am most excited about from the collection is the texturizing spray. I finally managed to try this out on the night - adding texture, hold and effortless style to any hair-do. It's somewhere between a dry shampoo and a hair spray. It's a must have for girls with fine, life less hair. A little seemed to go a long way unlike the drugstore alternatives. I gave my hair a couple of spritzs' and tousled the ends. I didn't quite look like an A-lister but it was definitely a vast improvement.


The texturizing spray and dry shampoo are at the top of my wish list. I will be heading down to Selfridges after payday to add them to my collection. It's also available to buy from Cult Beauty and Sephora in the States.

I can't wait to see from from OUAI and Jen. Head over to my Instagram to see a photo of Jen and I!


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